Personal and Professional Branding: Building Rapport and Trust
16 September 2026 | Online via Zoom, 8:00AM to 12:00PM | Php1,100.00
This session helps individuals define and build their unique personal and professional brand — helping them stand out, build trust, and create meaningful rapport with colleagues or clients. Through reflective exercises and practical planning, participants identify their core values, strengths, and unique promise, and learn how to project them consistently in their work. The result: professionals who communicate integrity, reliability, and confidence — boosting both personal reputation and organizational goodwill.
Training Objectives:
At the end of this training, participants are expected to:
Understand personal branding frameworks, including value proposition, reputation signals, and trust-building principles.
Apply these concepts to branding case studies, persona analyses, and rapport-building exercises.
Complete a branding action plan including habits, behaviors, and communication scripts aligned with their personal brand.
Target Participants: New Personnel and Client-facing Personnel
Topics:
Defining Personal Brand – Identifies values, strengths, and professional identity.
Projecting Trust and Credibility – Covers behavior, communication, and presence.
Building Rapport and Influence – Practical tools for connection and relationship-building.
Branding Case Scenarios – Participants assess strong and weak personal brands.
Personal Branding Roadmap – Participants outline brand-aligned behaviors to adopt immediately.
Inclusions:
e-Certificates | Digital Handouts
Recommended to be taken with a series of complementary programs that includes:
Rising from the Ranks
Assertive Communication
Effective Business & Technical Writing
The Customer-centric Approach